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WHO ARE WE

Welcome to Those Guys Events, one of the leading events and entertainment agencies in the UAE. Founded in 2015, Those Guys Events have done everything from roof-top parties for luxury brands to providing entertainment for A-list after parties for the likes of Alicia Keys, becoming one of the official entertainment partners for Dubai Expo 2020 and collaborating with internationally acclaimed party brands such as Everyday People and That Slow Jam Party. Our audience, event partners, sponsors, venues and audience trust us to deliver quality event experiences.

We partner with some of the cities best venues working with them to curate execute event concepts and book artists. Our homegrown event brands created and currently operational under the Those Guys Events umbrella are FRDAY, BonitaAppleBrunch, Just Friends, Mi Casa Su Casa, Seasons Weekend, Saturday Sauce and The Dinner Party.

Services

event management
& production

We work with some of the best in the business providing end-to-end event solutions such as permits, security, staging, audio/visual and event decor. Our in-house event management team are available to help turn any event concept into a working reality.

talent booking

With global links to some of the biggest names in entertainment we have booked a variety of International talent from live music to DJs to celebrity appearances. 

artist liaison

Once your talent lands we will coordinate logistics. From airport pickups and hotel check-ins to tailored itineraries, we’ll take care of the small stuff so you don’t have to.

content creation

Whether it’s a product launch, a corporate annual team meeting or music concert we’re here to make sure you feel seen. From video content to photography, to short and snappy edits for your digital platforms, our content team is here to help you capture every moment.

Meet The Team

Our diverse team is focused on creating memorable moments that bring people together. Our diverse team hailing from Europe, Africa, The Middle East and USA, means that we are able to curate and bring fresh and exciting event concepts to the region.

Our Brands

ETA

Our Partners

Koyo

NEWSLETTER

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    CONTACT US


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      Mona Mohammed

      Marketing Officer

      Mona is our Marketing queen, born-and-raised in this buzzing city, Mona brings over four years of marketing and event experience to Those Guys Events.

      Mona is at the heartbeat of everything that we do, leading the way on market research, social media, branding and engaging with our community. Mona is the perfect ambassador for the brand.

      Prior to Those Guys Events, Mona worked as part of the operational team at Dubai Expo 2020 where she picked up invaluable experience from the event dubbed as The World’s Greatest Show.

      Mona’s favourite thing about working at Those Guys Events is the creativity and variety of events. It feels exciting because the energy is different every single weekend. Our venues, clients, brands, and artists show up! It’s a team that makes things happen - full of good attitude, inspiring in their field and cheerful - it fosters a good work environment.

      Mon Belle

      Founder & CEO

      From thinking big, to dreaming big and most importantly, doing big things with the community. CEO, Mon Belle believes in leading by example and aims to grow the team and community.

      Mon is a seasoned event leader with over eighteen years of experience building scalable events. She’s an expert on growth, scale, and innovation - which are at the forefront of the company's vision. Producing and managing large scale events, as well as intimate, one-off events throughout Europe, the Middle East and Africa.

      Mon has collaborated and curated stellar events for: Dubai Expo 2020, Bloomberg, Kenya Tourism Board, MBC, Marc Jacobs, Calvin Klein, Pringles, Durex Arabia and the list goes on. Artists include Run DMC, WizKid, Black Coffee, Davido, Cypress Hill and more.

      Nobody in the Middle East was doing what Those Guys Events did. Mon has built successful nightlife event brands FRDAY and ‘Afrocentric’ as well as curating special events and nightlife concepts for a range of hotels and food and beverage outlets across the GCC.

      Mon’s favourite thing about working at Those Guys Events: Bringing people together through the events we do. Our audience is at the core of every concept, every artist booking and brand collaboration. Being able to have a platform where we can create event concepts and seeing that all the way through to execution. Seeing people engage with this little idea you thought of and seeing how far you can grow and push it.

      Thony Babila

      Event Coordinator

      Thony is a real team player and quite frankly the backbone of Those Guys Events. Thony heads up all things planning, management and well, we can always rely on him to be the party starter at our events.

      Since the start of Thony’s role at Those Guys Events, he has led the way and championed the expansion. Even when thrown into the deep end Thony always find ways to deliver.

      Thony’s favourite thing about working at Those Guys Events is that the whole team has passion for what they do which makes our jobs easier, everyone adds their creative touch and all ends with successful feedback. There’s a great balance of family and corporate spirit and we are always ready at any time to support each other. My other favorite thing is sitting back at any event and seeing how everyone is enjoying their team at our event and it makes me feel proud for what we have created.

      Bassal RaghibBassal Raghib

      Bassal Raghib

      Talent Booker/AM

      An accomplished music executive with over 10 years of experience within the music business. With a track record in the industry, Bassal has demonstrated unwavering dedication to music management, licensing, and development of music strategies for businesses, building a robust network of industry contacts along the way.

      As a former Artist Marketing Manager at Universal Music Group and A&R at Sniffers Records Bassal spearheaded successful marketing campaigns and played a pivotal role in fostering artist and music growth within different regions. This experience equipped them with a deep understanding of the music market, enabling them to identify and seize lucrative opportunities.